The Event Company has appointed Geoffrey Fry as creative director. He will lead the event development department in the agency and the overall creative direction of all of its future events. Fry has worked in markets such as Singapore, Malaysia, Brazil, United States, Australia, Korea, Thailand, Indonesia.
Previously, Fry led Beyond Advertising in Jakarta as founder and creative lead, which was sold to the Leo Burnett Group in 2008. He has also worked at BBDO, Lowe, McCann and was previously the vice president and executive creative director of McCann Erickson Asia-Pacific.
Fry has over the years worked with clients such as Coca-Cola, Nestle, J&J, Unilever, Gillette, Levi Strauss, Cathay Pacific, General Motors, Nabisco, Heinz, Ford Motor Company, Cadbury Schweppes, Colgate Palmolive, British American Tobacco and many others.
“We are delighted that Fry has joined The Event Company as creative director. He has a proven track record of success and a reputation for producing outstanding creative quality,” Ian Terry, managing director, The Event Company said.