Taiwanese International Airline EVA Air has launched an innovative digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. This is its first digital campaign of the year and it aims to promote its cabin class offerings.
The month-long campaign which runs till 12 June 2016, seeks to educate consumers on the airline’s three travel classes, its extensive services as well as its connectivity around the region and beyond.
As each traveler has a unique personality, EVA Air wanted to connect to its customers in an effective way by creating interactive personality mapping tests and daily quizzes. The ‘Map My Personality’ campaign encourages travelers to answer questions based on their travel preferences. Following this, the users are redirected to specific EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with the travel classes and destination routes.
Users can also invite their friends and share this campaign on their social media profiles to earn more points.
EVA Air currently operates daily flights to Taipei from Singapore and has recently increased the total frequency between both destinations. Beyond the region, EVA Air will also be introducing more direct flights to the US from Taipei.