EuroEyes appoints Hume Brophy as investor and public relations partner

Listed company EuroEyes International Eye Clinic has appointed Hume Brophy as its investor and public relations partner.

The brand said the appointment aims to enhance awareness of EuroEyes’ vision care offerings and its business and financial success as the company continues to rapidly expand globally. In the future, a strategic communications programme will be put in place to increase the number of EuroEyes touchpoints with clients and investors, ensuring proper delivery of the latest and most relevant information about vision correction, business developments, and financial performances at EuroEyes.

“With our continued global expansion, we are now entering a new phase of growth. By partnering with an international communications firm like Hume Brophy, we look to optimise our brand exposure to the broader capital markets community in Hong Kong and beyond, enabling investors to better understand the potential investment value that EuroEyes offer and be part of our growth journey," said Jørn Slot Jørgensen, founder, chairman and CEO of EuroEyes.

Thomas Kwan, director of Hume Brophy Communications for Hong Kong added, “We are pleased to become the communications partner of EuroEyes. Our team of communications professionals will help potential clients and investors to better understand the advantages of EuroEyes – from both eye care and investment perspectives – and drive sustainable interactions that could translate to further business success for EuroEyes.”

The company has been expanding in China and foreign countries. In March 2022, EuroEyes opened its Chengdu clinic, the eighth clinic in mainland China, and a new flagship clinic in Copenhagen. Moreover, in January 2022, the company announced it had entered into a share purchase agreement to acquire London Vision Clinic Partners in the UK, further expanding its footprint in Europe’s high-end vision correction market. This brings the total number of EuroEyes clinics around the world to close to 30.

The company will continue to capitalise on the growing awareness of vision care, and identify new clinic locations or optimise existing surgical centres to better serve clients and achieve greater business results for shareholders.

"Since establishing in 1993 and trading on the Hong Kong Stock Exchange in 2019, we have successfully executed our growth strategy, remained committed to expanding our clinics and services to clients, and continued to capitalise on business opportunities – all of which are reflected in our solid earnings year on year. Our new communications initiative will ensure that our business vision, headline stories, and strong financial numbers are clearly communicated to current and potential investors," Jørgensen said.

(Photo courtesy: 123rf)

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