Etika names new social media agency for Goodday Milk and Calpis Soda

Etika has appointed DNA Creative Communications as the social media agency for its consumer brands Goodday Milk and Calpis Soda, as the beverage company looks to strengthen the brands' digital presence and consumer engagement.

Under the appointment, the boutique agency will be responsible for social media strategy, content creation and community management for both brands across digital platforms.

The appointment is said to reflect the brand's continued focus on building stronger connections with consumers through more engaging social content and meaningful online interactions.

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Ashvin Anamalai, CEO and founder of DNA Creative Communications, said the agency intends to move beyond conventional social content in its work for the brands.

"We're drawn to work that demands craft, not just output. Goodday Milk and Calpis Soda are the kind of brands that deserve better than cookie-cutter social content," he said.

"Our job is to bring the same intention that goes into a product launch to every post and every story. If it's not useful or interesting, we don't put it out. We're excited to raise the standard of how both brands connect with the people who love them," he added.

The appointment also marks another milestone in DNA Creative Communications' expansion within the consumer brand space. Founded by Ashvin Anamalai and Dan Iskandar, the agency provides integrated services spanning public relations, creative design, digital marketing and event management.

According to the agency, the Etika mandate further strengthens its growing portfolio of brand and corporate clients, as it continues to build its presence in Malaysia's communications and marketing landscape.

Malaysia has seen a slew of social media agency appointments lately. Social media agency ACTSTITUDE also added more than 24 brands to its portfolio across Southeast Asia, 12 of which are in Malaysia.  In March, Express Rail Link (ERL), operator of KLIA Ekspres and KLIA Transit, also reappointed BLWN and late last year, BRANDTHINK added three new accounts to its portfolio, with appointments from Murad Malaysia, Thermos Malaysia, and Ricoh Malaysia.

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