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Estée Lauder unveils first ever partnership with Manchester United

Estée Lauder unveils first ever partnership with Manchester United

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Cosmetics and skincare brand Estée Lauder has partnered with renowned English football club, Manchester United as it looks to increase consumer engagement in China and the Asia Pacific region.

This marks the club’s first ever partnership with a skincare brand and will see the implementation of a vibrant campaign. Commencing in summer 2023, the campaign will be launched with players from Manchester United’s first team, which includes Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane.

The campaign will represent an integration of beauty and sports and will seek to engage consumers through Manchester United’s social platforms.

The partnership will highlight the Estée Lauder Advanced Night Repair Serum, which is a skincare product that features Tripeptide-32 which aids in optimising daytime protection and nighttime repair for the skin.

Don't miss: Samsung names Tottenham Hotspur's Son Heung Min as its new brand ambassador

“The bold vision, creativity and innovation of our trailblazing founder, Mrs Estée Lauder, continues to inspire us to disrupt and push boundaries. We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way,” said Justin Boxford, global brand president of Estée Lauder.

“Estée Lauder is a globally renowned and trusted brand, and we are excited to be partnering with them in China and Asia Pacific,” said Victoria Timpson, chief executive officer of alliances and partnerships for Manchester United.

“As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is an integral part of that process. In the same way our athletes prepare the night before a match with regular training rituals, healthy skin also requires a consistent and effective regimen. We look forward to working with Estée Lauder in sharing the power of its advanced night repair serum and encouraging our fans to start their skincare journey with us,” Timpson said.

The news comes shortly after it was revealed that Samsung's newest brand ambassador is none other than South Korean professional footballer and forward for the premier league club Tottenham Hotspur, Son Heung-Min.

According to media reports, on July 14, Son was spotted at Incheon International Airport donning a black smartwatch on his wrist. Samsung reportedly took to affirming that Son was wearing the Galaxy Watch6 that will be officially launched during Galaxy Unpacked 2023 commencing late July.

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Estée Lauder business operations affected in data hack
Estée Lauder names new regional online director for APAC

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