New gaming and esports media company, Ampverse has launched in Southeast Asia, helping brands engage gaming talent and create meaningful partnership opportunities with various stakeholders in the community. Starting with Singapore and Thailand, Ampverse has plans to rapidly roll out across the region in the coming months, having recently closed their seed fundraise from investors.
According to a press release, the company is co-founded by four prominent business leaders across media, esports and gaming. Based in Bangkok, Ampverse CEO Ferdinand Gutierrez formerly led Havas Media Thailand as CEO, and Twitch SEA as head of marketing. Also in Bangkok are chief content officer and Twitch’s former regional director of content, Matthias Beyer, as well as vice president content and former country manager at Twitch Thailand, Surasak (Yoon) Winij.
Ampverse’s chief commercial officer, Charlie Baillie meanwhile, will be based in Singapore. He was most recently the Asia Pacific MD at global influencer and adtech platform, RhythmOne. The company is also supported by several strategic advisors including Rob Gilby, former Managing Director of Walt Disney SEA.
The business will operate across three distinct units, designed to “create attention-grabbing, entertainment formats” with brands. Ampverse Influence offers a portfolio of top esports influencers with tens of millions of followers, generating over 500 million monthly views. Ampverse Publishing, on the other hand, is a creative studio focused on building unique creative formats and co-branded intellectual properties with brands.
[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive. Book your seats today.]
To “galvanise and nurture” a community of gaming and esports influencers and help them realise their full potential, Ampverse Talent will also represent the commercial interests of top-tier talent, offering talent management and development.
Gutierrez said there is a “real disconnect” currently between the size and influence of gaming communities, and the level of investment brands are making in gaming and esports. “Ampverse believes passionately in developing Southeast Asia gaming and esports talent, championing the growth of the ecosystem whilst at the same time helping brands navigate the space to create meaningful and innovative content that speaks directly to gamers,” he added. According to him, Ampverse has already had “significant traction”, both with leading gaming influencers and brands.
Garena: Building community key to the success of esports
Razer tapped as official e-sports partner of SEA Games 2019
Riot Games’ James Lewin pushes brands to get into esports
Amazon buys video game streaming firm Twitch
Indonesian eSports team BOOM hands Grey brand and social duties
SPH’s events arm makes foray into eSports with SG$1m investment during COMEX