Eric Choi exits Y&R Hong Kong for Lee Kum Kee Health Group

Y&R Hong Kong’s general manager Eric Choi will be leaving the role next Friday and joining Lee Kum Kee Health Group as group marketing director.

He will be replaced by Beverly Ho, whose appointment will be effective at the beginning of October.

In a phone interview with Marketing Choi said advertising was facing tough times worldwide, but the shift to the client-side was more about personal growth.

“After more than 20 years working for agencies I’m looking for my next move. The shift to the client-side allows me a different perspective on the market. Advertising and marketing is always related and I’m excited to learn new things.”

Having spent nine years at the agency, Choi headed up the Y&R Hong Kong office from 2011 onwards. During his tenure he helped the agency take up an integrated marketing approach.

Under his leadership, Y&R Hong Kong’s revenues have more than doubled in the past four years. New business wins have included Huawei, Revlon, Wan Chai Ferry, Kjeldsens and the British Council.

Stepping into the GM role is Ho, who joins from Y&R’s sibling agency Red Fuse Communications where she was the regional group account director and managed advertising campaigns for Colgate-Palmolive in more than 10 countries across Asia.

In her new role she will be reporting to Y&R Asia president Matthew Godfrey.

Ho’s advertising experience spans the US, China and Hong Kong, across multiple industry categories, including consumer goods, telecoms, insurance, banking, automotive, electronics and cosmetics.

Commenting on her new assignment, Ho said: “Our belief is ‘resist the usual’, and we live up to this by striving for ideas and communication solutions that help our clients succeed, because our client’s business is our business.”

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