Entropia hires new head of account management

Advertising agency, Entropia has appointed April Toh (pictured) as the head of account management. In her new role, Toh will be tasked to lead the account management of the integrated services across the clients of Entropia Noir.

Entropia Noir is an integrated full stack division of Entropia and is offers service integrated capability for brands across media, creative, CRM, digital, social, analytics, automation and platform development.

Prior to her appointment, Toh brings with her a decade of experience in creative agencies such as Saatchi & Saatchi, Ogilvy and Lowe & Partners. Most recently, she held the position as a group account director heading Maxis and Hotlink at Leo Burnett.

According to a statement, Toh has “strong integrated skills” across digital, social, ATL and branding, leading vast portfolio of brands such as Nestle, Guinness, Tiger, Unilever, F&N and more, apart from Maxis and Hotlink, in her career.

“Toh is one of those exceptional people who have the passion, flair and a deep understanding of where the communication space is heading. She has displayed a truly integrated thinking in her craft throughout her career and we believe that Entropia is a place for her to take it to the next level,” Ramakrishnan CN, partner at Entropia said.

“We are very excited to have her on board our leadership team and working with our strategists, programmatic planners, data scientists, platform experts and experience designers to enhance the product advantage, and business effectiveness for our clients,” Ramakrishnan added.

“Integration is every agency’s agenda today. But to do that well, there are walls to break and conventional protocols to fix,” Toh said. “And that’s the exact reason why I believe that Entropia has got what it takes, there are no boundaries to begin with and norms are being rewritten every day,” she added.

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