Entropia doubles down on IoT offering with Aladdin

Entropia has partnered IoT platform company Rudra Labs to roll out a new offering named Aladdin, to bring IoT opportunities to consumer businesses and help them drive higher growth.Aladdin will be managed by CEO of Rudra Labs and chief inventor Rajeev Bala (pictured right), who will be supported by a team of 22 people spread across Kuala Lumpur, Singapore, Manila and Hyderabad. The team aims to deliver end-to-end from value mapping to concept development to prototyping to final production. It will also close the full customer data-to-sales loop once usage begins.Launched in 2016, Rudra Labs is present in Singapore and Hyderabad. It designs and produces IoT device platforms and is experienced in firmware, hardware, IoT cloud and native, as well as IoT security.Bala said that it is time brands went beyond merely campaigns and content to offer IoT utility that creates a new level of value for customers and higher margins for businesses. “In a world deeply impatient with sales pitches, an IoT based brand value can establish a more meaningful value exchange between people and brands. Aladdin aims to do exactly that,” he added.Meanwhile, Entropia's founder and senior partner Prashant Kumar (pictured left) said Aladdin is conceived to enhance brand power by using connected objects to better customer experience as well as solve unmet customer problems. "It opens up a whole new world of customer value propositions that have the power to transform many categories,” he added.Read also:Entropia reorganises agency offerings around the 4CsEntropia picks Eduardo Mapa as country head for Philippines expansionEntropia CBR bolsters leadership team with 2 new hires