Ensemble names Didi Pirinyuang ECD as Chan Woei Hern steps down

Ensemble Worldwide/UM Studios has witnessed a change of guard in Malaysia as creative director Didi Pirinyuang (pictured left) takes on the role of ECD, replacing Chan Woei Hern (pictured right) who has left. Pirinyuang was previously creative group head at Naga DDB and GOVT KL, now known as The Clan, and joined Ensemble in 2019 as associate creative director. 

Pirinyuang will report directly to Amit Sutha, CEO of UM, UM Studios and Ensemble Worldwide, and work together with Phang Mei Jeng, GM of Ensemble Worldwide/UM Studios to lead the agency through this next stage of business and creative evolution.

Pirinyuang, who is part of the founding team at Ensemble and UM Studios, said when Ensemble was first assembled, the goal was to explore new boundaries and the team kicked off its first new age of creativity by building agile, data fuelled, technology aware brand stories.

"This culture and legacy of creativity will continue as we embark on a new journey of transformation into the next age. From production formats to timelines, films to AR/VR, receptive to immersive, long format to bite sized, media to influencers, and everything in between, I am excited for the next few years of change," she added.

Meanwhile, Chan was with the agency for close to six years, joining from Naga DDB in 2015. According to his LinkedIn, Chan spent more than four years with Naga DDB, last helming the role of creative director. He also worked at dentsu and FCB. A+M has reached out to Ensemble for additional information.

Sutha said during her time with the team, Pirinyuang has played a critical role in bringing contextual data and new-age technologies to its storytelling core. According to him, she was employee number 13, and as it grew to a team of 100, she has been at the very centre of the agency's journey of growth. "She is a genuine new age storyteller and with her at the helm, I am confident the spirit of unicorn disruption will continue to move and guide us in the work we do every day," he added.

Meanwhile, Sutha said Chan has been instrumental in growing the Ensemble team from inception, raising the bar of creativity and shaping the very DNA of the agency. "Personally, he will always have a special place in my heart; and that of Ensemble and all who worked with him. He leaves with our heartfelt thanks for his contributions, and we wish him every success in his creative journey from here on forward. I know he will always have our back, as we have his," Sutha said.

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