Enrich launches rewards campaign to celebrate 30-year anniversary

Malaysia Airlines’ frequent flyer programme, Enrich, has launched a ‘30 Days of Rewards’ campaign for its members, in celebration of its 30th anniversary.

The campaign, which runs now until the end of October, will enable Enrich members to earn up to six times miles with selected lifestyle partners.

Malaysia Airlines’ chief commercial officer, Arved von zur Muehlen said, “This year marks the 30th anniversary of Malaysia Airlines’ frequent flyer programme and we are excited to offer members with more ways to earn miles via the ‘30 Days of Rewards’ campaign.

"This campaign which will be running until the end of the month is our way of thanking our loyal members and partners for their continued support throughout the years and in inspiring the airline to constantly enrich their travel and lifestyle experiences," he said.

The accumulated miles can be redeemed on exclusive benefits and privileges including access to Malaysia Airlines’ Golden Lounge and Temptations for inflight shopping, Muehlen added.

In a bid to enhance user experience, a newly improved and personalised Enrich member portal has now been fully integrated into malaysiaairlines.com. This serves to allow members greater convenience in navigating through the portal with ease.

Originally named Esteemed Traveller, this first loyalty programme serves to create life-long memories and special experiences for passengers on Malaysia Airlines. Enrich members are able to earn miles when flying on Malaysia Airlines, all 14 airlines and 30 affiliates within the oneworld alliance, 8 partner airlines, at over 300 hotel partner properties globally, by using credit card from bank partners as well as other lifestyle partners.

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