Times Square launches CNY campaign with Hungarian artist Kissmiklos

As Chinese New Year approaches, businesses all over Hong Kong have begun to roll out decorations, installations and holiday specials to ring in the Year of the Ox. From 18 January to 28 February, Times Square in Causeway Bay is marking the holidays with a "Houseful of Joy", featuring a multitude of happy yellow faces designed to put a smile on Hongkongers' as well. 

The joyful "emograms" are the work of Hungarian artist Kissmiklos, who makes his Hong Kong debut with the collaboration. Inspired by emojis, his work is designed to create smiles and makes a perfect fit for the festive nature of Chinese New Year.

As customers enter the atrium, massive inflatable emograms greet them with messages of "COOL", "LOVED", "HAPPY", "FULL", "SMILE", "GOOD", "LUCKY" and "ENJOY", with other designs appearing throughout the area. The “福” fai chun is Kissmiklos' first Chinese word design, and the metallic themes present throughout the work are meant to imply auspiciousness and prosperity for the new year.

The display also features an interactive station of lucky lottery ball machines and a two-metre-high installation of "lucky cat" art. 

To reward customers for checking out the works on display, Times Square has created special limited edition “Wealthy Blessing” red packets. The packets come with four circular and four rectangular styles, each inspired by the Temari ball designs from China's Tang Dynasty. From 25 January to 8 February, customers who spend upwards of HK$1,000 by electronic payment can receive rewards, available while stock lasts.