Electricity retail brand of YTL PowerSeraya, Geneco has appointed Prospr Communications to drive the brand’s PR and communications strategy. The agency will lead Geneco’s media, campaigns, and social efforts. Beyond providing electricity, Geneco aims to have a positive impact on the social, economic and environmental forces that shape Singaporeans.Since the roll-out of Singapore’s Open Electricity Market (OEM), Geneco has been one of the fastest growing companies in Singapore’s electricity retail space, capturing over 100,000 customers since its launch last March. Having built a strong reputation in Singapore over the last two decades as a reliable and customer-focused energy services provider, this appointment will further advance an eco-system of mutual empowerment between Geneco and its customers.Nix Tang, senior marketing manager, Geneco said driving a meaningful brand story through compelling content that appeals to its target audience is key. She added that Prospr showed a clear and concise communications strategy that resonates with Geneco’s aim for the future. “It’s been an exciting year since we launched, as we seek to empower Singaporeans with better energy choices for their individual needs. We recognise the importance of great partnerships, and Prospr is a strong fit for our next stage of growth,” she said.Joscelin Kwek, managing director, Prospr Communications working alongside Geneco signals the agency’s growth as a rising force in the public relations industry and looks to amplify Geneco’s sustainability agenda.“We are excited to partner Geneco on the next phase of its evolution, and cement its position as a leader in Singapore’s energy ecosystem in both the hearts and minds of consumers. We are a family of young, hungry individuals, filled with fresh ideas on how to connect with today’s savvy audiences,” she added.
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