Edelman Singapore CEO Amanda Goh (pictured right) has been promoted to managing director, global client experience, Edelman Asia Pacific, as she steps down from the role at the end of September. Following the move, John Kerr (pictured left) currently the vice chairman of digital and performance for APAC, will replace Goh as the new CEO of Edelman Singapore, effective 1 October 2018.
As part of the new appointment, Goh will be focusing on ensuring that clients reap the benefits from the disciplines that Edelman is offering. This includes brand strategy, digital marketing and digital transformation, analytics as well as paid media and performance marketing. In addition to Edelman’s heritage in public relations, social media and influencer engagement will also be included in its disciplines.
A 15-year Edelman veteran, Goh helmed the role of a managing director for three years prior to being CEO. She joined Edelman Singapore in 2003 as director, head of the corporate practice and was shifted to the New York office after five years. In New York, she held the position as senior vice president of corporate and public affairs.
Meanwhile, Kerr has been with Edelman for over 12 years. Prior to his role as vice chairman of digital and performance for APAC, Kerr launched Edelman’s sister agency, Zeno group across six markets in the region. He has also led a regional PR agency as well as its New York office. Kerr will be bringing his marketing and digital expertise as well as corporate public relations experience to the CEO role.
“Our clients need senior leaders that easily traverse across multiple brand and reputation building disciplines to earn attention and build trust with their critical audiences. I count us fortunate at Edelman to have two outstanding leaders who can bring their varied and extensive experience in many marketing and communications specialist areas to the table for our clients, to solve their critical business challenges,” Jesse Lin, CEO, Edelman Asia Pacific said.
Both Goh and Kerr will report to Lin in their new roles.