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Edelman appoints Coombes in digital role

Regional – Edelman has hired ex-Asia Pacific lead of Profero, Gavin Coombes (pictured) to lead its digital practice. Effective immediately, Coombes will oversee cross-practice and inter-office cooperation on digital work. He will report directly to David Brain, president and CEO of Edelman Asia Pacific and Kevin King, global chair of Edelman’s digital practice.

He will work with local practice leaders to provide counsel on client servicing, develop tools for practice management, and create intellectual capital. “Gavin has one of the best reputations in the industry in APAC and has a strong track record of building businesses of scale that are able to serve client needs through specialisation,” Brain said.

He previously was the digital lead for EuroRSCG Worldwide across Greater China before returning to Singapore in 2005 as the company’s EVP for all marketing services across Asia Pacific. In 2007, he joined FutureBrand as Asia-Pacific CEO and in 2010 he joined Profero in the same capacity before joining Edelman.

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