Edelman adds Rebecca Boustead to management to strengthen offerings for F&B clients

Edelman Asia Pacific has appointed Rebecca Boustead as executive vice president for food & beverage, Asia Pacific.

In her new role, Boustead will report to Amanda Goh, vice-chair of clients and sectors, Asia Pacific at Edelman, and will be responsible for capability building, client advisory, and new business development. Her work with the agency will also concentrate on reimagining Edelman’s offerings to F&B clients including leveraging Edelman’s digital capabilities, research and predictive analytics divisions, creative brand communications practice, and reputation and crisis management expertise.

“From farm to fork, the food and drink supply chain is central to our culture, experiences, and livelihoods. Leveraging Edelman’s unique predictive analytic tools, we can provide insights to develop impactful, engaging consumer and influencer campaigns to drive awareness and growth for our clients," said Boustead .

Prior to her latest appointment, Boustead was head of corporate communications, government relations and public affairs, Asia Pacific at Kellogg, and was responsible for external communications, internal communications, government relations, philanthropy, and sustainability for Kellogg across Asia Pacific and Sub-Saharan Africa. She was a member of both the Kellogg Asia Pacific Leadership Team and Kellogg ANZ leadership team, as well as a board member of the Kellogg Australia Charitable Foundation.

Stephen Kehoe, CEO and president of Edelman Asia Pacific, commented, "The challenges facing the food industry have been steadily increasing across the region, even prior to the onset of COVID-19. Today, as major companies look to stay ahead of new regulations, new risks impacting the supply chain and changing consumer habits, it has become an even more complex environment to navigate."

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