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EDB on the hunt for social media agency

The Singapore Economic Development Board (EDB) has called for a social media pitch and the appointment is for a year with the option to extend for another.

The appointed agency will be responsible for account management, content ideation and development, as well as community management for EDB. According to Gebiz, the tender closes on 10 January 2018 and the contract commences on 1 February 2018.

This tender follows the appointment of local content creation agencies The Nutgraf and Think Tank Studio by EDB last year, to undertake its editorial, copywriting, copyediting, research and infographic design services. The appointment is for a year, with the option to extend for another.

In 2016, EDB also selected agency partners to cover four markets – Singapore, Japan, North America and Germany – to help EDB promote Singapore as an attractive business location and advance its domestic marketing efforts. TSLA was the selected lead agency for Singapore, with Zenith Singapore and Allison + Partners Singapore as part of the consortia. During the same year, it appointed Dane Lim as director of marketing and communications, taking over from former executive director Myrna Poon who joined DBS as senior vice president, head of brand and digital in May.

Last year, EDB collaborated with the Singapore Tourism Board (STB) to launch a new unified brand logo and tagline, “Passion Made Possible”, to market Singapore internationally for both tourism and business purposes. The new tagline was created to communicate Singapore’s value proposition in addressing the needs of travellers and companies, as well as help the country stand out on the international stage.

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