The Economist is offering free coffee and a month-long digital subscription for Hongkongers as part of a big advertising push across the city.
Touring Hong Kong from 17 to 26 July, the branded red camper van aims to give curious people more than a glimpse of the week’s global coverage.
Each day The Economist will pop up in different locations across Hong Kong from Island East at Quarry Bay to the PMQ night markets offering free coffee and interactive screens for taking photos in the themed photobooth.
Anyone who stops by will get a free one month digital subscription.
The Economist is also asking people to share photos online using the #Stimulationforthemind hashtag.