The Hoffman Agency has been appointed by global water technology and service provider Ecolab as its public relations and communications consultancy in China for 2017. The Hoffman Agency will be tasked with providing strategic communications consultancy services and PR support in a bid to further enhance and solidify Ecolabâ€™s brand image and market position in China.
Ecolab is a company specify in water, hygiene and energy technologies and services that protect people and vital resources. The brand enters China in 1975, and positions itself as a leader in Chinaâ€™s food safety and sustainable development.
Jason Cao, general manager, The Hoffman Agency China, said the team isÂ confident of their abilities to supportÂ Ecolab to “further expand its influence in China and firmly establish and consolidate its leadership in relevant business areas”. He added that theÂ cooperation represents yet another major achievement of the agency under the “Big Tech” business strategy in China, which the strategy emphasises the firm’sÂ strengths in technology PR to win clients in wider industries including Informative Tech, Innovative Tech, and Industrial Tech.