ECCO names DeVries Global as PR agency in Taiwan

Shoes and leathergoods brand ECCO has appointed DeVries Global as its communications agency, to spearhead its public relations programme in Taiwan.

The agency is tasked with helping ECCO to broaden its brand awareness and design ethos, to the Taiwanese consumer.

“The team at DeVries Taiwan, is young and creative. We were very impressed by their incisive market insights, imaginative ideas, and holistic approach to brand communication. We believe this strategic partnership will bring us innovative ways to connect, and grow the ECCO consumers in Taiwan,” said Nathalie Hsieh, general manager, ECCO Taiwan.

“We are thrilled to be working with ECCO, a brand that creates from the heart. A brand driven by a strong and pure design heritage, craftsmanship and innovation. Through culturally engaging communication, we look forward to igniting the awareness and interest in the unique ECCO story and its premium shoe and leathergoods collections,” Andres Vejarano, regional managing director, Asia, DeVries Global said.