ECCO has launched a digital campaign in China is asking men to use their shoes as a way to project their progressive nature.
“Our insights revealed a unique opportunity to talk to both males and females about how you can really know a man by his shoes,” said Chris Jones, executive creative director at Wunderman China Group, the agendy behind the new work.
ECCO China worked with its fashion ambassador, Qin Lan, who advises men on finding the most suitable pair of shoes from ECCO’s new spring/summer men’s collection that matches their personal style and casts a perfect image with the ladies.
At the same time, Qin Lan suggests that women consider looking at the type of shoes men wear as that symbolizes great conduct and his progressive nature.
"Know a man by his shoes" is accompanied by eight interactive videos with different style of men’s shoes.