Ebiquity promotes Mark Gay to chief client officer

Marketing and media consultancy Ebiquity has promoted global client partner Mark Gay to chief client officer. In this newly-created role, Gay (pictured) is responsible for leading Ebiquity’s global client service teams to ensure high quality of service delivery, as well as drive client business success and satisfaction. Based in London, Gay reports to Nick Waters, group CEO of Ebiquity.

Gay has been with Ebiquity since the acquisition of international media consulting business, FLE, in 2012. According to his LinkedIn, he previously helmed the role of director at FLE. Ebiquity said Gay’s promotion emphasises the company’s focus on developing relationships with major multinational brand owners. Additionally, this move will ensure all clients have access to all the combined strengths of Ebiquity to deliver integrated solutions. In his previous role as global client partner, Ebiquity said Gay firmly established “long-lasting, mutually-value-creating relationships” with the consultancy's client community.

Gay said he is delighted to have the opportunity to help drive Ebiquity forward as a true partner for all its clients in his new role. He added that excellence in delivery is how the company creates value for its clients who deserve transparent and truly independent advice.

Nick Waters, Ebiquity Group CEO, said Gay will be leading the agenda to create higher-value relationships with more of Ebiquity’s major multinational clients. “Gay has an excellent track record within the company, has achieved trusted advisor status with his clients, and has a great depth of knowledge of the global media market. I am looking forward to Gay joining the leadership team and working with him as we create the next iteration of Ebiquity,” Waters added.

Ebiquity has been strengthening its leadership team throughout the year. In October, the company promoted Leela Nair to MD of Ebiquity Asia Pacific. It also appointed former dentsu international chief innovation officer Arvind Sethumadhavan as managing director of its SEA business and chief product officer for Asia Pacific earlier in November. Meanwhile, Waters joined Ebiquity in July this year after helming the role of executive chairman, UK and Ireland at dentsu international for more than a year. 

Related articles:
Ebiquity appoints former dentsu innovation chief Arvind Sethumadhavan to dual leadership role
Ebiquity takes on R3 media biz head-on, promotes Leela Nair to APAC MD
Former DAN APAC CEO Nick Waters heads to consultancy side with Ebiquity