Eb Yusuf joins Sparro by Brainlabs to head growth

After more than five years at Yango, most recently as general manager, Eb Yusuf has joined Sparro by Brainlabs as general manager of strategy and growth.

Yusuf will work alongside Hannah Jones, who was recently appointed CEO of Sparro by Brainlabs and Jack Nimble.

The newly created role will see Yusuf oversee the agency's strategic direction and growth while helping integrate Sparro's digital capabilities with Brainlabs' global data, technology and automation offering.

Yusuf brings more than 20 years' experience, having held senior agency roles at Yango, OMD and Carat, as well as marketing positions at Twentieth Century Fox and Roadshow Films.

"I could not be more thrilled to welcome Eb to the team," Jones said.

"Her broad experience, proven results and collaborative approach make her the perfect person to further enhance our full-service offering."

Brainlabs acquired Sparro and social agency Jack Nimble in 2024 as part of its expansion into the Australian market.