[WATCH] Now, that’s a signature shot

When it was time for Houston Rockets center Dwight Howard to sign autographs in Manila last month, Adidas let his slam dunks to do all the writing.

TBWA \ Santiago Mangada Puno and TBWA\ Singapore used motion capture technology to create a first-of-its-kind activation aptly called Signature Shots, where Howard created autographs with a ball and a court, instead of a pen and paper.

The activation picked lucky fans to play one-on-one versus Howard using a neon green basketball. Like what they do in movie special effects, a computer picks up the movement of the special ball as if it were a pen scribbling lines across paper.

The signature was then printed onto an Adidas shirt as a rare souvenir. What’s scribbled on the shirt isn’t exactly your name, but is also sort of a reminder how the 6’11 basketball star owned you in the court.

CREDITS

Client: adidas

Agency: TBWA\ Singapore

Creative Director: Hagan de Villiers

Copywriter: James Holman

Art Director: Nuno Teixeira

Account Director: Peter Etheridge

Planner: Steven Watson

Marketing Manager (adidas): Sarah Fisher

Production Company: Six Toes Singapore

Executive Producer: Haydn Evans

Videographer/Editor: Erasmus William

Videographer/Sound: Ed Cryer

Technical Development: TBWA\ Santiago Mangada Puno

Technical Directors: Tadpole

Event Logistics: RSA

TBWA\ Santiago Mangada Puno (Philippines)

Nino Reyes (Assistant Creative Director)

Jake Tesoro (Creative Director)

Francis Bagnes (Producer)

Anne Rodriguez (Producer)

Maan de la Cruz (Producer)