[WATCH] Now, that’s a signature shot

When it was time for Houston Rockets center Dwight Howard to sign autographs in Manila last month, Adidas let his slam dunks to do all the writing.TBWA \ Santiago Mangada Puno and TBWA\ Singapore used motion capture technology to create a first-of-its-kind activation aptly called Signature Shots, where Howard created autographs with a ball and a court, instead of a pen and paper.http://vimeo.com/78237342The activation picked lucky fans to play one-on-one versus Howard using a neon green basketball. Like what they do in movie special effects, a computer picks up the movement of the special ball as if it were a pen scribbling lines across paper.The signature was then printed onto an Adidas shirt as a rare souvenir. What’s scribbled on the shirt isn’t exactly your name, but is also sort of a reminder how the 6’11 basketball star owned you in the court.CREDITSClient: adidasAgency: TBWA\ SingaporeCreative Director: Hagan de VilliersCopywriter: James HolmanArt Director: Nuno TeixeiraAccount Director: Peter EtheridgePlanner: Steven WatsonMarketing Manager (adidas): Sarah FisherProduction Company: Six Toes SingaporeExecutive Producer: Haydn EvansVideographer/Editor: Erasmus WilliamVideographer/Sound: Ed CryerTechnical Development: TBWA\ Santiago Mangada PunoTechnical Directors: TadpoleEvent Logistics: RSATBWA\ Santiago Mangada Puno (Philippines)Nino Reyes (Assistant Creative Director)Jake Tesoro (Creative Director)Francis Bagnes (Producer)Anne Rodriguez (Producer)Maan de la Cruz (Producer)