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WATCH Durex finds a balanced rhythm for Performax launch

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Durex is using the metaphor of spinning record tables to highlight the advantages of its newest product line, Performax.Created by Durex in-house creative team and PHD Hong Kong, the TV spot backs the Performax product, which Durex said promotes "mutual enjoyment".https://vimeo.com/101681703Besides traditional media on TV, newspapers, and online media, PHD created a mobile game based on the TVC idea (Music x Disc Jockey), to help people understand the importance of synchronicity.Game Players have to pass the levels with a partner on Facebook to entitle for prizes, which include Durex condoms and a night free stay in Macau Hotel.

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