Dulux launches regional ad campaign starring Nadya Hutagalung

AkzoNobel, global paints and coatings company and the maker of Dulux Paints, has launched a campaign for Dulux Ambiance, a range of premium interior and special effects wall paints.

For this, Dulux Ambiance has partnered with FLY Entertainment artiste, Nadya Hutagalung to launch its special effects wall paints. Dulux Ambiance was created by colour experts and designers, based on an advanced paint formulation that offers wall decoration solutions.

To commemorate the launch of Ambiance, Hutagalung has come on board to create her very own Ambiance Collection. The campaign was created with the help of Dentsu Singapore and the media agency for the Singapore market was Mediacom.

The campaign will launch in October in Singapore. According to AkzoNobel the campaign is timed such that it will push consumers to refresh their homes in time to welcome the New Year and Lunar New Year. It will run across markets such as Vietnam, Singapore, Indonesia, Malaysia, Sri Lanka, Thailand, Brunei, Myanmar and Cambodia.


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In addition, a Dulux Ambiance Certified Painters programme, which consists of craftsmen from several preferred Dulux partners in Singapore that consumers can appoint, has been created to help homeowners paint and design their walls.

“We created Dulux Ambiance to enable home owners to transform their homes - to truly personalise living spaces and bring out your personal style,” Jeremy Rowe, managing director of AkzoNobel decorative paints for South East, South Asia and Middle East said.