DSTA appoints creative agency for employer engagement campaign

The Defence Science and Technology Agency has re-appointed Formul8 to manage its employer engagement campaign for NS Mark for a period of one year. This follows a tender which was called on 12 May 2017 which, according to GeBiz, saw four other agencies vying for the account - Paprika Global, Priority Consultants, Qais Consulting and TILT.

Marketing understands that Formul8 has also partnered with its social media arm Type A, Maxus and Black Dot PR to manage the account.

In recent times, Formul8 has also worked with a couple of government agencies. The Ministry of National Development recently appointed Formul8 to manage its housing affordability campaign for a period of 10 months. The incumbent for the account, which is worth SG$3,799,629.10 on Gebiz, was DDB Singapore. This followed a tender which was called on 15 June 2017, which also saw DDB Singapore and Qais Consulting vying for the account.

Meanwhile, several other government agencies have also called for a tender. The Agency for Science, Technology and Research is on the lookout for an agency to handle its digital media duties for a year. The tender closes 15 September 2017. Meanwhile, the People’s Association is also on the lookout for an agency to manage its digital media buy for the 2018 Chingay Parade. The agency will be responsible for Google Search, YouTube TrueView and Google Display Network. The tender closes 8 September 2017.

This follows the Land Transport Authority’s public tender for the management and maintenance of bus shelters and their advertising spaces. According to Gebiz, only tenderers with relevant experience in outdoor advertisement will be considered for the contract. Additionally, tenderers need to have a minimum share capital of SG$10million and minimum net assets of SG$10 million.