Draftfcb builds top management muscle

Draftfcb (DFCB) Philippines has beefed up its management by making two senior hires, with Tommy Eugenio coming on board as its new president and CEO and James Bernardo as chief creative officer.

Eugenio, a former division head at Publicis Manila, will oversee operations at the IPG-owned agency while Bernardo (pictured right) will be in charge of creative personnel and all creative output of MFCB companies, which includes Draftfcb and DFCB Digital. MFCB is the holding company of Draftfcb Worldwide, Inc.

Effective this July, Eugenio and Bernardo will be replacing Jenny Wieneke and Sydney Samodio, respectively. Both were promoted from their former positions last March 2012 within DFCB.

Samodio, now executive creative director, will be supporting Bernardo but will focus on DFCB's current clients and organic growth. Wieneke, however, was not available to comment on where she will be moving in the industry.

Meantime, responsibilities relative to DFCB Digital's expansion of its product portfolio, management and other operational concerns will still be handled by DFCB digital managing director Carlos Sevilla.

"With the formidable tandem of Tom and James backed up by the expertise of Syd over at Draftfcb, plus the tremendous support from Carlos and the DFCB Digital team, I am extremely confident that we will reach even greater heights and will become even more competitive in the industry," DFCB Philippines chairman and CEO Arnold Liong commented.


James Bernardo (extreme right), Tommy Eugenio (second from right),  Carlos Sevilla (third from the right).

Arnold Liong (extreme left back row), Sydney Samodio, (second to the left back back row).