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Dove SG fights stigma against sensitive skin, sheds light on the struggle

Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions. Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin.

In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin. Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.

Pat Law, Founder of GOODSTUPH, said, “Dove has always stood out in their ability to connect with consumers on a genuinely human level. For their DermaSeries, we wanted to dispel misconceptions skin sufferers face and share their stories in a way that would connect with every consumer.”

Shermaine Chen, marketing manager at Unilever Singapore, said, “Dove DermaSeries delivers dry skin and eczema relief, but we understand that making peace with chronic skin conditions goes beyond the physical. There is a lot of emotion behind years of struggle that takes strength to come to terms with. We hope that through the stories that Germaine, Beatrice, Rachel and Zoe have graciously shared, Dove can inspire more skin sufferers to make peace with their skin.”

The film runs for about one minute, and may be found on cinema, outdoor and Dove Singapore’s social media platforms. Check it out below:

Campaign credits:
Client: Unilever – Dove DermaSeries (Singapore)
Agency: GOODSTUPH
Creative director: Alan Leong
Creative team: Issa Mauricio, Arista Khoo
Photography: Jayden Tan, Nik Voon
Designer: Emily Choo
Accounts servicing: Eugenia Tan, Antonia Tan
Production house: Very Crafty Films
Producer: Daniaal Adam
Director: Amanda Tan

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