Domino's Pizza Malaysia is putting a unique spin on the phrase "expanding your pockets" with a limited-edition Ultrapocket clothing series done in collaboration with Malaysian streetwear brand TNTCO. The new clothing line is a literal representation of how Domino's is able to help consumers accumulate savings through its Everyday Value deals, featuring ultra-sized apparels with large pockets to indicate the large savings that the pizza chain offers. It is also in line with the pizza chain's brand promise of "It's All About You", always placing the focus on consumers.
The new clothing line also contains a dash of red and blue - Domino's brand colours - and comprise items including an oversized t-shirt, baggy pants, jackets, limited-edition overalls, and accessories such as tote bags. Group CMO Linda Hassan explained that it wants to create something unexpected and thought it was about time to visually present the savings that it continuously channels back to its customers through the fun and highly relatable pocket expansion.
"Streetwear collection itself is an in-thing among Malaysians and we left it to the experts to bring our ideas to life. I was personally inspired by the design, look and feel and believe the idea of big pocket apparels will give our customers’ greater level of confidence and reliability in terms of price and value when enjoying the products and services at Domino’s," she added.
The pizza chain's Everyday Value is an always-on promotion that offers a variety of deals from pizzas as low as RM5, to 50% OFF and Buy 1 Free 2 deals, for both delivery and takeaway services.
"It is a campaign that goes beyond promotion as we incorporated our seamless delivery and takeaway services. As our focus remains clear on the savings we aim to put back in our customers' pockets, we ensure that our service and product quality are not compromised," Linda explained. A+M has reached out to Domino's for additional information on the streetwear collection.
Domino's MY hunts for 'results-driven innovative' VP of marketing
#AsiaeCommerceAwards highlight: Domino's snatches a slice of the online personalisation pie
Chope next to take a swipe at Scoot's email glitch after Domino's
Domino's SG teases Scoot's recent email gaffe while marketing SG$1 personal pizza promo
Domino's MY pokes fun at BBC's rice-rinsing gaffe with new way of cooking pizza