US-based fruits and vegetable giant Dole Food Company has named Draftfcb Manila as its creative agency-of-record for the Philippines.
Together with Dole Philippines commercial director Noel Casanova, the agency will be tasked to lead the local campaigns of the world’s largest producer of fruits and vegetables.
Dole’s products include fresh fruits, fresh vegetables, frozen foods and packaged foods. Its local operations is best known for its pineapple an banana plantations.
On the appointment Tom Eugenio, president and COO said, “Our team is very excited to build this brand in the market. We are ready to write Dole’s success stories.”
Eugenio is also the newly appointed president and COO of DFCB Digital, which has recently flexed its creative muscle to boost operations.
The rest of the leadership team composed of James Bernardo, chief creative officer; Lizette Santos, chief strategic officer; Tatum Ancheta, creative director; Francois Filamor, digital planning director and Patricia Romualdez, digital planner.