Dog Digital bags global Bibby account

Invoice finance specialist Bibby Financial Services has appointed digital communications agency, Dog Digital, following a multi-stage pitch process.Working closely with Bibby’s UK headquarters in Banbury and its 16 International offices, Dog will support Bibby’s Asia Pacific business directly from its Singapore office. The agency will lead the overhaul of the organisation’s digital platforms to establish more streamlined and effective user journeys for its multiple sales channels around the world.Matt Reid, head of digital from Bibby Financial Services has said:“Our search for a new agency was a tough brief to fulfil.  We were impressed by the breadth of experience and high quality of digital capability that Dog brought to the table.  We have a Global reach, and Dog could support this well through its presence in Asia - this was a key benefit to us.”David Hamilton, commercial director at Dog Digital said: “We have absolute faith that our heritage in financial services marketing and web development puts Dog in a fantastic position to drive major improvements in sales conversions. Work is already underway and we are excited by the opportunity to strengthen our strategic partnership in the coming months.”Dog Digital already works with clients including Aberdeen Asset Management, Baillie Gifford, F&C Investments and JP Morgan. It has also worked closely with SWIP, Standard Life Group and Prudential.