Marketing

Toggle

Article

Does McDonald’s get unfair attention for a fast-food brand?

Yesterday, news broke that the American police had started arresting fast food workers across the nation for protesting for better wages.

According to reports on Mashable, protesters were employees of companies such as McDonald’s, Wendy’s, Dunkin Donuts, Burger King, PizzaHut and other local fast-food brands. The nationwide fast food strike was held in more than 150 cities to raise the wages from $7.25/hr to $15/hr.

While the organisers of the protests claimed they targeted several major fast food chains, one fast food giant seemed to be in the limelight in the global media coverage. A quick search of news and you will see only one brand in the images across multiple stories- McDonald’s – with its iconic logo or name or a photo of the outlet.

Take a look at some of the images that accompanied the global news articles:

I’m not a McDonald’s fan, or a fan of fast food for that matter, but this makes me wonder, why such bias?

McDonald’s, indisputably one of the leading fast food restaurants globally, has already had a tough time this year. In July this year, it found itself in the midst of a food scandal when it was discovered that tainted meat was used by McDonald’s from food supplier Husi Shanghai.

Just next door, McDonald’s Malaysia also found itself in hot water last month when locals boycotted the restaurant for a day and called the day “No McDonald’s Day” as a part of a campaign against corporations who allegedly help fund to Israel. This came despite the fast food chain denying vehemently against any ties to Israel.

Meanwhile, to add to its woes, McD’s attempts to engage the public on Instagram in the US also tanked as its images were flooded with angry comments and verbal abuse from Instagram users.

And now, despite the current protests being aimed at several fast food chains, images of McDonald’s splashed across a majority of press stories only makes things worse for the brand.

The first impression is that on any reader’s mind is that McDonald’s is at the heart of the attacks. After all, a picture is worth a thousand words.

My only point here is: “Whatever happened to the rest of the brands who are equally guilty of low wages to staff?”

As I said, I’m not a fan. I eat McDonald’s when there is nothing else around but I feel a tad bit sorry for the situation it currently is in. [Or maybe it’s just the McDonald’s breakfast I had this morning which is making me a little bit of a softie.]

What do you think? Share your thoughts with us below.

 

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.