DJI’s Adam Najberg to join Alibaba

After 14 months, Adam Najberg, DJI’s current global director of communications, is set to join Alibaba as head of digital communications.

The 46-year-old is a seasoned journalist and author who has served many news organisations for the past 25 years, including The Washington Post, The Associated Press, ICRT and more recently The Wall Street Journal. He joined the Shenzhen-based drone maker in September last year.

In his new role, Nagberg will report to Erica Matthews, head of corporate relations at Alibaba Group, and will be based in Hong Kong. He will also team up with former WSJ colleague Robert Christie, the vice president of international media at Alibaba.

“I will start shortly in Hong Kong for Alibaba and am extremely excited,” Najberg told Marketing.

“I really like working at DJI. In the past 14 months, we’ve built out a small, media-focused PR team into a 16-person, 360-degree, full-service global comms group capable of handling media, internal, policy, crisis and content. I’m so happy to join Alibaba, but also sad to leave DJI, where I have so many friends and colleagues,” he said.

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