Disney Studios appoints Dentsu Media Network for the region

Disney Studios Southeast Asia has appointed Dentsu Media as its media agency or record for the company's regional business, following a pitch.

Dentsu Möbius will be leading the account. The agency has been tasked to provide strategy and creative planning, regional coordination and alignment, media planning, buying, and reporting for digital, ATL and on-ground execution.

Alex Baillie, head of studio marketing, The Walt Disney Company SEA said: “Dentsu Möbius have a deep understanding of these markets and their media landscapes. Their creative and innovative approach will help us bring magical moments and memories that last a lifetime to Disney, Pixar, Marvel and Star Wars fans across the region.”

James Hawkins, CEO Dentsu Möbius and president of Dentsu’s digital capabilities for South- and Southeast Asia added: “The opportunity to work on the Disney Studios business is an incredibly exciting prospect."

Dick van Motman, Chairman and CEO Dentsu Aegis Network Southeast Asia said: “As the network that innovates the way brands are built, we find the most exciting challenges in iconic, legendary brands. It goes without saying that Disney falls into that category. It’s testament to our unique operating model that we are able to offer a cross-brand proposition that resonates with blue chip clients like these and we are proud to extend the larger regional relationship with Disney Studios in Southeast Asia.”