Disney picks iflix to push out content across Southeast Asia

Just less than a month after Walt Disney Company announced plans to pull its content out from Netflix and launch its own streaming service, the company tied-up with Kuala Lumpur headquarted iflix in Asia.

The latest deal will allow the Asian streaming service provider to start showing the studio's films across Southeast Asia. This will include Disney’s biggest films, which will now be incorporated onto iflix's streaming platform offering three new Disney-branded channels.

These new channels are the Marvel Studios (Guardians of the Galaxy, Captain America, The Winter Soldier, Thor: The Dark World and Iron Man 3); Disney-Pixar Animation Studios (Monsters Inc, Monsters University, Up and Wall-E) and of course, the Disney (Frozen, Wreck-It Ralph, Cars, Lilo & Stitch, The Jungle Book and Cinderella).

The two companies will also extend its existing distribution deal for Disney's ABC Studios’ most popular shows, including Scandal, Grey’s Anatomy, Criminal Minds, Devious Maids, Quantico, Marvel Agents of S.H.I.E.L.D. and Once Upon a Time.

iflix and Disney Distribution Deal

The agreement between iflix and Disney covers content distribution, early window movie availability, and will also include a project with Disney production arm and subsidiary, Maker Studios. The content will be released as an iflix original, exclusive to iflix.

Meanwhile, additional titles coming to the service from January 2018 include - Star Wars: The Force Awakens, Marvel blockbuster hits including Captain America: Civil War and Ant-Man, Disney’s The Jungle Book, Zootopia, and Tangled, and Disney-Pixar animation favorites such as Finding Dory, Finding Nemo, Inside Out, Good Dinosaur, and The Incredibles.

iflix group chief content officer, Sean Carey said: “Disney has a story for every age. iflix is committed to providing the best in entertainment from around the world and this SVOD partnership in the region will bring Disney brands and premium titles to our members across the region. At iflix, we have committed to offering the best content available to our subscribers, this new partnership with Disney is key to delivering on that promise.”

“We are pleased to partner with iflix to bring Disney content even closer to fans in Southeast Asia”, said Amit Malhotra, general manager of Media Networks at The Walt Disney Company Southeast Asia. “Through the extensive library of content available on the new channels feature, fans of all ages will have a unique access to their favorite stories and characters anytime they want,” he added.

Now available to over one billion consumers across 20 territories throughout Asia, the Middle East and North Africa, iflix which has been aggressive in penetrating the emerging markets in the region, will make its service available in Sub-Saharan Africa in the coming weeks.