Discovery unveils new kids’ edutainment series

The nine-year-old son of the late original crocodile hunter Steve Irwin, last night unveiled his first international television premiere at CASBAA week.

Discovery Networks Asia-Pacific has greenlit a new kids’ edutainment series titled Wild But True, featuring Robert Irwin, the nine-year-old son of the late original crocodile hunter Steve Irwin.

Irwin junior will be joined by co-host Shania Bhopa, a 15-year-old student from Toronto, Canada.

The 13-part series is a DNAP co-production with Toronto-based CCI Entertainment Ltd. It is scheduled to premiere in the third quarter of 2014 on Discovery Kids across Asia.

Targeting school-age kids between 6 and 12, Wild But True explores the fun of biomimicry – an exciting branch of science that studies nature’s most clever inventions and then imitates these designs and processes to solve human problems.

Wild But True explores thought-provoking questions such as: How did the kingfisher inspire Japan’s bullet train? What can a termite mound show us about cooling our towering skyscrapers?  Can the humble butterfly help us make better smartphones?

Kevin Dickie, senior vice president, content group at Discovery Networks Asia Pacific, said: Steve Irwin played an important role in the launch and early development of our networks in this region.

“We are very excited to continue our relationship with Terri, Bindi and Robert Irwin, and look forward to introducing young Robert to the regional TV audience on Discovery Kids.”

Discovery Kids offers a combination of educational and entertainment content to school age kids between 6 and 12, with the core target audience being kids 7 to 10 years old.