Dimsum strikes up partnership with Senheng

Dimsum, subscription video-on-demand service in Malaysia, has struck a partnership with electronic retailer Senheng and senQ. This is to give dimsum a retail presence across the outlets nationwide.As a part of this partnership, Senheng's PlusOne members will be able to sign up for a 12-months Dimsum subscription with a special promotion, until 31 May 2017."We are excited to work together with the electronic chain stores in Malaysia to offer convenience for those who wish to subscribe to Dimsum at retail stores. This partnership reaffirms Dimsum’s commitment to deliver a seamless experience to subscribers,” said Lam Swee Kim chief marketing officer, Dimsum.“Partnership with Dimsum offering exclusive savings on subscription of video-on-demand service to our PlusOne members will enhance the experience journey, completing a full circle of purchasing electronics and acquiring the relevant video content, providing convenience via one stop centre” said KH Lim, managing director of Senheng.Recently, Dimsum inked five landmark deals with top Asian broadcasters at the Hong Kong International Film & TV Market. The SVOD service signed with CITVC (China), Shanghai Wings Media (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore).The agreement with CITVC covers over 800 hours of content, including the exclusive rights to the fantasy drama series which boasts up to RMB 300 million production budget titled, Tribes and Empires: Storm of Prophecy, which is only available on dimsum in its licensed territories.Moreover, it has also added Chromecast support to its Android and iOS apps. Subscribers can now cast shows and movies on Dimsum directly from smartphones, tablets or laptops to television screens.