dimsum marks foray into Singapore with StarHub Go partnership

dimsum, Malaysia’s subscription video-on-demand (VOD) service, has partnered with StarHub to launch on its one-stop video streaming service StarHub Go. This marks dimsum's foray into Singapore after Malaysia and Brunei, as part of its expansion plan.

The lite version of dimsum, which offers content from China, Thailand, Japan and South Korea, will also be available on StarHub Go. Among the list of shows accessible to Singaporean viewers include Japanese drama Love-Rerun, Thai idol drama You Are My Destiny and South Korean web series High End Crush.

A+M has reached out to dimsum for additional details.

dimsum's CMO Lam Swee Kim said the partnership is significant to its long term goal to expand dimsum to regional audiences. “We are very happy to partner StarHub, and excited that StarHub Go users will be the first in Singapore to watch the latest and popular content on dimsum," Lam added.

StarHub's head of product, Justin Ang, said the company is always looking to add fresh content to StarHub Go and is confident that dimsum will expand the breadth and depth of its offering.

"dimsum is a recognised video streaming service in Malaysia and our collaboration will give StarHub Go customers even more reason to cheer. In addition to new Thai dramas, StarHub Go Select customers can look forward to hours of programming from China, Japan and Korea at no additional cost," he added.

This news comes after dimsum recently expanded its content offering in Malaysia with the addition of a new Japanese animation content partner, Ani-One. According to dimsum's Lam, there is currently a "huge demand" for anime content in the region and partnering with Ani-One has proven to be a right fit for the company, which constantly aims to offer choices and fresh entertainment to subscribers.

Following the partnership, series such as Infini-T Force, OVERLORD 2, and Tales of Zestitiathe X among others will be added to the VOD service in Malaysia and Brunei, and accessible via Chromecast,Apple AirPlay and Samsung Smart TV.

“Malaysia is the first country of Ani-One launched outside Hong Kong. We are very delighted and treasure to partner with dimsum who is making waves in the VOD space in Malaysia and eventually the region, as it offers Japanese anime fans a whole new and convenient way to watch animation,” Belinda Ngoh, licensing director of Ani-One, Singapore and Malaysia said.