Dimsum, a Malaysian subscription video-on-demand (SVOD) service operated by SMG Entertainment (formerly known as Star Online) focusing on Asian content, inked five landmark deals with top Asian broadcasters at the Hong Kong International Film & TV Market.
The SVOD service signed with CITVC (China), Shanghai Wings Media (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore). The agreement with CITVC covers over 800 hours of content, including the exclusive rights to the fantasy drama series which boasts up to RMB300 million production budget titled, Tribes and Empires: Storm of Prophecy, which is only available on dimsum in its licensed territories.
Anne Cai, director of international Cooperation Dept., TV Program Marketing Dept. of CITVC said: “We are delighted to extend our biggest TV series exclusively to dimsum. CITVC is continuously striving to make further inroads into the Southeast Asian market and dimsum is a perfect OTT platform as it provides Chinese, English and Malay subtitles for its content which will reach out to a bigger audience.”
Shanghai Wings Media will be the first partner to land a branded video-on-demand (VOD) channel on dimsum, including the best of Shanghai Media Group’s variety and simulcast titles. He Xiaolan, vice president of Shanghai Oriental Pearl Group , general manager of Shanghai Wings Media, Shanghai Media Group added:
“As a leading powerhouse in China in the production of TV and films as well as animation and documentaries, Shanghai Media Group is definitely looking into new media to expand our content reach, hence this business deal couldn’t come at a better time.”
Furthermore, it is the first time in Malaysia that Japanese content is available on an OTT platform and simulcast with Japan.
“Partnering with TV Asahi proved to be the right fit for dimsum as the Japanese medical drama series, Doctor-X has rocketed to the number 1 show on dimsum since its launch. We are committed to deliver full subtitles in 3 languages during the simulcast to ensure that we provide the best quality and fast delivery of content to dimsum subscribers,” said Lam Swee Kim, chief marketing officer of dimsum.
“We are very pleased to partner with dimsum as it offers Japanese drama fans of all ages on-demand and simulcast access to their favourite programs in a whole new and more flexible way. TV Asahi has already provided dimsum a lot of high quality drama series and we are glad to hear that our big hit drama, Doctor-X has gotten the biggest number of access on dimsum too,” said Satoko Shimbori, TV Asahi’s Director of International Business Department.
Furthermore, the partnership with MediaQuiz provides dimsum a wide selection of popular Thai and Chinese content, such as Chibi Maruko Chan TV Drama, Princess Hours and Love & Lies, which have gained popularity in Asia lately. By striking a content deal with Singapore's biggest media group, MediaCorp, dimsum has exclusive and premier titles from its broadcast library and simulcast shows from Toggle; MediaCorp's OTT service platform, such as Patisserie Fighting.
Jacky Yuen, director of MediaQuiz Entertainment International Company Limited reiterated: “This deal meets the rising demand for Thai content in Southeast Asia. By providing a host of well-known titles, dimsum’s content library becomes even richer and more relevant to the region’s young population.” MediaQuiz Entertainment International Company Limited is an integrated Asian entertainment content company providing business services including content production, distribution & acquisition, investment and artiste management.
Whereas, Suzie Wang, VP of MediaCorp said: “We are delighted to sign multi-faceted deals with dimsum to provide not just our popular TV series, but web series as well, as it illustrates our ability to deliver a truly diverse content offering.”
Lam Swee Kim reiterated: “Our partnerships with these top broadcasters will provide access to great Asian content, of which some of them are exclusively available on dimsum. With these five partnerships, which make up the majority of the current simulcast content, dimsum’s viewers can enjoy an extensive offering with the most popular Asian content on the same day as the country of origin.”