Marketing magazine is proud to present the DigiZ Awards in Hong Kong to showcase the brilliance of digital marketing campaigns and celebrate the region’s top digital marketers with their cutting-edge digital strategies.
Focusing on innovative and effective campaigns, strategies and marketing projects, the awards recognise leadership in the huge growth area of digital marketing. The judges weighed up some of the most exciting campaigns and communication initiatives in the region. They put every entry under the microscope to find out the best and brightest examples.
Taking home the coveted title Best of Show – Brand was DBS Bank (Hong Kong). The company won a total of three gold awards in the categories of Best Digital Performance Campaign, Best Conversion Optimisation Strategies, and Best Gaming Integration Strategies.
It also won three silver awards in the categories of Best Customer Journey, Most Innovative Use of Data, and Best Interactive Media Strategies.
In September 2019, DBS Bank (Hong Kong) launched "DBS Omni Swift Runner", an event aimed at promoting the streamlined credit card application and approval process. It was held at Festival Walk in Kowloon Tong, a district with two universities where many young professionals spend their leisure time.
Guided by on-site sales representatives, participants could have a first-hand experience of the improved credit card application process. In addition, DBS Bank (Hong Kong) maximised DBS Omni's exposure by leveraging SMS notifications, social media, display boards, and interactive games, along with a stylish TVC featuring actor Louis Koo.
Meanwhile, EY Mtel took home the Best of Show – Agency title. It won three gold awards in the categories of Best Customer Engagement Digital Strategies, Best Mobile Integration Strategies, and Best O2O Strategies. It also won the silver award in the Most Innovative Technology category, and three bronze awards in Best Digital CRM Campaign (double) and Best O2O Strategies categories.
The MoneyBack app is one of the campaigns that EY Mtel achieved great results. MoneyBack hoped to provide more functions and flexibility to customers, acquire new members through referral, and digitalise stamp collection and coupons.
To engage customers, users can earn points from more than 600 partner stores, and convert the points to a number of loyalty programmes of different companies, including HSBC, Asia Miles and Esso. Meanwhile, they can also enjoy exclusive offers including dining, travel, fun and shopping privileges and experience in a wide range of partner brands.
In the app, users can collect e-stamps and receive e-coupons after spending a certain amount of money. As recruiting more members was one of the main goals of the campaign, MoneyBack allows users to give their points to fellow members, and request points from them as well, creating more flexibility to use the points.
Moreover, users can share exclusive offers to friends and by entering their email addresses and mobile numbers. As personalised offers are indispensable to engaging customers, the MoneyBack app can also curate deals that feature the brands customers love, and products that match their lifestyle.
Please check the winners here.