DigitasLBi has appointed Judy Cheong (pictured) as senior account director. Her responsibilities include the overseeing and management of the agency's UOB Singapore account as well as other key duties.
She will report to Lauren Ahearn, business director of DigitasLBi Singapore.
Prior to joining DigitasLBi, Cheong spent four years at Ogilvy as associate digital and social strategy director at Social@Ogilvy, Ogilvy & Mather Singapore. She was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications, in Ogilvy Malaysia for MILO and Nescafé.
Cheong also spearheaded operations and business growth for Nestlé Singapore, and was instrumental in winning and managing the Electrolux regional social business based out of Singapore, the agency said.
“Cheong has a fantastic track-record of accomplishments. I have no doubt, having her expertise on the team will be a great asset to UOB and other clients across Singapore and the region,” said Annette Male, CEO APAC.
“I’m excited to help DigitasLBi clients navigate through a complex digital landscape by making use of our data expertise, creating great content and ultimately achieving business success,” added Cheong.