DigitasLBi has appointed Emmanuel Baruch(pictured) as general manager of its Hong Kong office.
The appointment follows the expansion of DigitasLBi in Hong Kong through a number of significant new business wins including AIA, Cathay Pacific and Pernod Ricard.
Reporting to Roy Capon, chief executive at DigitasLBi Asia Pacific, Baruch will manage the day-to-day operations and continued growth of the agency’s Hong Kong operations.
Baruch recently moved to Hong Kong from DigitasLBi in Paris, where he led and managed a significant part of the global digital transformation programme for the Renault-Nissan Alliance.
Prior to joining DigitasLBi, Baruch was Deputy Chief Operations Officer at FullSIX in Paris. He also managed the SEAT digital account worldwide for Volkswagen Group at Zone Franche in Paris.
Baruch said: “Asia is without a doubt the most exciting place in the world at the moment for marketing and technology. The strength of the blended service offering provided by DigitasLBi in Hong Kong, along with the fact that it’s the fastest growing agency in the region, was an opportunity I couldn’t refuse.”
Capon sadded: “I’m delighted that Emmanuel has decided to join us from our Paris office. His appointment supports our ongoing strategy to create an open talent mobility programme.
“Emmanuel has the right skill set, understands our culture well and brings a mature knowledge of marketing and technology to the region. With the launch of new services, such as connected commerce and new regional client wins, it’s perfect timing for a General Manager to help our Hong Kong team deliver even more to our clients.”.