DigitasLBi has hired David Paysant as its new managing director for Hong Kong. Paysant is replacing Damien Tew who recently left DigitasLBi to pursue new opportunities, the agency said.
For the past seven years, Paysant served as MD of Geometry Global Hong Kong, a role he left in June this year. A Frenchman by birth, Paysant has spent the past 20 years in Hong Kong working both client and agency side. Notable brands he has worked with include British American Tobacco (BAT), Pernod Ricard, Diageo, Remy Cointreau, Intel, Huawei, and UBS.
Paysant will be responsible for managing and growing the Hong Kong office and will report to Annette Male, CEO APAC.
“It’s exciting to be part of such a great team, and I have an ambitious plan to make DigitasLBi renowned for delivering the best digital marketing transformation work in the region,” Paysant said.
Annette Male, CEO APAC, DigitasLBI said: “I am confident that David, with his solid experience will be a fantastic leader and that his approach will only improve the quality of work we do for our clients, allowing DigtiasLBi to continue its growth in Hong Kong.”