DigitasLBi hires SEA head of media

Publicis Groupe-owned global marketing and technology agency, DigitasLBi has appointed Debbie Aryandari as head of media, Southeast Asia.

Aryandari will be tasked with implementing a centralised media practice for the SE Asia region, and promoting overall growth of the agency’s media business in this region.

Mark Newton, head of media, APAC said, “The impact of technology on the media landscape has levelled the playing field in the industry, and forced agencies to focus on effectiveness and delivery of business goals, rather than just efficient delivery of media. With Debbie’s background in performance media, coupled with her management and business capabilities, she is perfectly equipped to help us grow DigitasLBi’s media business in Singapore and South East Asia, whilst developing a regional centre of excellence that supports our blended service offering.”

Aryandari was most recently CEO at iProspect Indonesia for more than two years, credited with wining accounts such as Philips, General Motors, AIG, Microsoft, and Reckitt Benckiser.

She began her career in multimedia design, website development and animation. She joined Carat as a freelancer in 2009 to help broaden the agency’s digital services, and was later entrusted with setting up the iProspect brand in Indonesia in 2012.

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