DigitasLBi hires data strategy director

Global marketing transformation agency DigitasLBi has strengthened its data offering with the addition of Sridhar Gadhiraju as data strategy director for Singapore.

Gadhiraju moves to the newly created role of data strategy director from London where he was a CRM strategist at He has a decade of experience in data and consulting across several domains including tech, banking and telecom, to name a few.

He will be responsible for driving DigitasLBi’s data proposition across strategy consultancy, CRM and data architecture, with a key focus on understanding how to maximise client’s data investment by making a step-change in their cross-channel marketing proposition. Gadhiraju is also tasked with leading major engagements and ensuring the integrity of all data services out of Singapore.

Gadhiraju will report into Patrick Milburn, APAC head of data and analytics.

“I am passionate about Data and the stories that it tells and I’m excited to be part of the expanding DigitasLBi data story as I think the agency has a unique approach to providing the best possible solution and services to clients,” Gadhiraju said.

“We are thrilled to have Gadhiraju onboard, he brings deep experience and fantastic expertise which are rare commodities. His experience should prove invaluable to our clients as they navigate through the complex data landscape,” Milburn said.

“With so many of our clients now wanting our help demonstrating how much value can be extracted through their existing customers, I’m thrilled to have Gadhiraju, who has such a depth of experience in CRM, join our senior team in Singapore,” Annette Male, APAC CEO, said.

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