Digitas wins Miele in China competitive pitch

Publicis Groupe’s Digitas has won a recent competitive pitch for German appliance manufacturer Miele in China. Digitas will focus on improving customer experiences and engagement with the brand through social media.

“Digitas clearly demonstrated its deep understanding of China’s dynamic digital and social landscape throughout the pitch process,” said Martin Ma, head of marketing communication at Miele China.

“From the agency’s knowledge of Chinese consumers and user experience to its technical expertise, we have full confidence in this new partnership with Digitas that it will further enhance Miele’s social media presence in China.”

Sharon Ho, managing director of Digitas, China, commented, “It took a team effort to win this highly competitive pitch. In the end, it came down to our ability to find unique consumer insights blended with our technical capabilities, to demonstrate how we can help Miele engage with its consumers in creative and new ways.”