Digitas names Tramaine Teo social media director for Southeast Asia

Digitas has appointed Tramaine Teo (pictured) as social media director for Southeast Asia, based in Singapore. The appointment comes as Digitas looks to strengthen its social practice across Southeast Asia. She will report to Josh Lee, client partner at Digitas Singapore.Prior to the move, Teo was client services director at BatesCHI & Partners in Jakarta where her focus was driving digital integration across their client base. She also held a tenure at Vocanic where she managed the Singapore social team and clients including Johnnie Walker, Starwood Hotels, Perfect Italiano, Subway and Caltex."Creativity in social content is about driving relevance, being contextual and finding meaningful connections with people in ways that are authentic while ensuring everyone is having fun! I look forward to bringing more of this to the Digitas team and our clients across the region," Teo said."We are thrilled to have Teo as a part of the Digitas family. I’m confident that she will lead the team and clients to develop inspiring, innovative and impactful social programs that build on Digitas’ strength of being a Connected Marketing Agency that puts data at the heart of our creativity," Rika Sharma, managing director, Digitas said.Most recently, Digitas appointed Sharma as its new managing director. Prior to the move, Sharma was managing partner at Ogilvy Singapore. She held an eight-year tenure at Ogilvy, growing the Ogilvy business through many high profile pitch wins across the region. Prior to Ogilvy, Sharma ran her own marketing consulting business and previously worked at Prudential Consulting in Canada as a marketing and communications manager and was a consulting associate with Genesis Burson-Marsteller in India.