The Digital Marketing Institute (DMI) recently launched a brand refresh to reflect its growing prominence as the global standard in digital marketing certification, training more graduates to a single standard than any other certification body.
The rebranding includes a new logo, colour palette, and slogan. "We want our logo/mark to make our certification instantly recognisable as the pinnacle of professional achievement in digital marketing and selling," explains Ray Doyle, Head of Brand of the Digital Marketing Institute.
"The new slogan 'Setting the standard' instantly communicates us as an authority, while also ensuring that we can be relied upon to assure quality in an ever-expanding industry," he adds.
Along with the brand refresh, DMI also adopted new product naming in line with best practice in professional certification. Similar to professional certifications in IT, project management, accounting and finance, DMI decided to move away from the focus of completing an academic course to focusing on the careers of individuals to become a certified professional.
Its core certification program, the Professional Diploma in Digital Marketing, is now named Certified Digital Marketing Professional. It's other foundational, specialist, and advanced courses also reflect the changes: Certified Digital Sales Professional, Certified Digital Marketing Specialist – Search, Certified Digital Marketing Specialist – Social, Certified Digital Marketing Specialist – Strategy & Planning, Certified Digital Marketing Leader, and Certified Digital Marketing Master.
"Our branding must represent the authority of existing certification standards, and bear the weighty responsibility that goes along with it," Doyle says.
It was recently named by ValueColleges.com as among the top 30 best value digital marketing certification programs, the only non-traditional university in the list. Aside from an industry-recognised professional certification, DMI graduates who passed the assessment also received a professional diploma. The majority of DMI's certifications are mapped to the European Qualifications Framework (EQF) and are also defined in terms of their position within the European Higher Education Area (EHEA).
Founded in 2008 in Dublin, Ireland by entrepreneurs Ian Dodson and Anthony Quigley, DMI experienced rapid growth in the last three years as it expanded internationally through a network of authorized education partners. Today, DMI has trained over 20,000 professionals across 100 countries.
In Asia, DMI's programs are delivered by partners in India, Malaysia, Hong Kong, Thailand, Sri Lanka, and Singapore. In the Philippines, DMI's certification courses are available through Learning Curve's DMHQ brand.