Salesforce deepens ties with OpenAI to bring enterprise data into ChatGPT

Salesforce and OpenAI have announced a wide-ranging partnership that will bring Salesforce’s Agentforce 360 platform directly into ChatGPT, allowing businesses to access CRM data, customer conversations and Tableau visualisations inside the conversational interface for the first time.

Unveiled during the opening session of Dreamforce 2025 in San Francisco, the integration marks a major convergence between enterprise systems and generative AI. It also gives OpenAI’s frontier models, including GPT-5, a deeper foothold in business workflows by embedding them within Salesforce’s customer and commerce applications.

SEE MORE: Salesforce opens the age of ‘Agentic Enterprise’

The partnership lets companies query sales records, analyse customer sentiment and generate data-driven insights simply by typing into ChatGPT. Salesforce’s enterprise logic and governance layer remains intact, with all activity governed through its Atlas Reasoning Engine. Businesses can also use OpenAI models inside Salesforce to build intelligent agents and prompts within the Agentforce 360 Platform.

Marc Benioff, chair and CEO of Salesforce, described the move as a "natural step" in the company’s push toward what he calls the “age of the Agentic Enterprise.”

“As consumers, we already get instant recommendations or insights from ChatGPT,” Benioff said. “Now enterprises can deliver that same intelligence and immediacy. By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises.”

For employees, the partnership means Salesforce tools will soon surface in ChatGPT’s app ecosystem, giving authorised users access to customer data and Tableau dashboards within a secure conversational environment.

ChatGPT’s capabilities are being woven into Salesforce-owned Slack, allowing teams to summarise conversations, generate content and surface insights in the flow of work. Developers will also be able to tag OpenAI’s Codex agent inside Slack channels to write or edit code based on natural-language instructions.

"We believe that AI systems are going to unlock potential for humanity levels that we today can't even comprehend," Brad Lightcap COO OpenAI, told delegates during on the opening day of Dreamforce. 

OpenAI CEO Sam Altman said the goal was to make AI feel more embedded in everyday workflows. “Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected,” he said. “It's an important step in how AI can improve daily workflows under our efforts together.”

The collaboration also extends into commerce. A new experience will allow merchants using Agentforce Commerce to surface product listings directly inside ChatGPT, with purchases handled through Instant Checkout. The system uses Salesforce’s Agentic Commerce Protocol and Stripe infrastructure to enable privacy-compliant, tokenised transactions without losing control of customer data.

Benioff positioned the integration as the next phase of enterprise AI - one that moves beyond siloed apps toward multi-surface, conversational experiences. “The tools we use to work and shop are blending,” he said. “AI isn’t just in the background anymore - it’s the interface.”